Sometimes putting messages out there to provoke a conversation can have negative consequences. With social media in play the consequences can have far reaching and negative consequences.
Efforts to get South Africa talking about Autism by Autism SA (ASA) backfired. ASA erected a series of billboards with statements meant to be conversation starter to help break down stereotypes. The billboards read, “Autism is for black people”, “Autism is for white people”, “Autism is for possessed people” and “Autism is for violent people”. ASA's Facebook page became inundated with negative comments.
The messages were presented with no context. They promoted stereotypes rather than starting and advancing the conversation. ASA lost control of the conversation from the beginning. Social media worked against them.
The billboards were pulled down. Click on the billboard below to read more.
http://www.iol.co.za/lifestyle/family/kids/autism-billboards-removed-after-outcry-1.1524373#.UaorXkCTiSo
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