Build Your Homebase

Build your base during the Facebook/Google+ wars

I really like this posting by Christopher S Penn. In it he reminded me of what happened to MySpace. It's pretty much a ghost town. Lot's of marketing effort went into MySpace and the efforts paid off until Facebook took over. There are already rumblings that Facebook is past its peak. Has the downward decline begun. Is Facebook (social media) the hoolahoop, or better yet, the CB radio of the early 21st century?

As far as social media is concerned probably not. Blogging was considered passe for a while. Marketers point out that it's importance is still high. Twitter was considered to be leveling off early last year. That turned out to be premature according to the stuff I'm reading. Facebook may be suffering from speculation of failure because it is so successful. It's just not as cool as it used to be among the early adopters.

This stuff all comes and goes.  Penn reminds us to take care of our home base...our content. When the next big thing comes about, we'll still have something to share. We'll still have our network.

The Effects of Rejection Piles Up

This morning on Morning Edition they continued their series on college grads who have been looking for work. Today they featured Melanie Singer who has been looking for work as an accountant for about a year.

Underlying the frustrations of looking for work is the damage to self esteem as the rejections (in many cases you never hear back) pile up.  "At the time, she said she always wanted to put the blame on herself when the rejections came. Was she not qualified? What could she do better? Did she do something wrong? Thinking about it now, 18 months later, Singer's eyes well up with tears."

"I feel like I've grown up now and become that independent individual," she says. "So it's a much better feeling than feeling like you're hopeless and living off someone else."

Searching for a job in this market is wearing. So many, like myself, have been underemployed or unemployed for a very long time. Employers can receive 100's of applications. Networking helps. So does a strong support group. Volunteering helps rebuild self-esteem. As do the many small jobs I've picked up. Those small jobs have come from networking and my support groups. But, nothing beats employment in the areas we've been trained for. 

There are other stories you can link to in this series.

Related NPR Stories

Aspiring Writer Questions Value Of English Degree June 1, 201

Study: College Grads Unprepared For Workplace May 28, 2010

Economy Seems Bleak For Graduating Law Students May 21, 2010

On-The-Job Training While Unemployed May 18, 2010

New Jobs For A New Decade Jan. 8, 2010