Build your base during the Facebook/Google+ wars
I really like this posting by Christopher S Penn. In it he reminded me of what happened to MySpace. It's pretty much a ghost town. Lot's of marketing effort went into MySpace and the efforts paid off until Facebook took over. There are already rumblings that Facebook is past its peak. Has the downward decline begun. Is Facebook (social media) the hoolahoop, or better yet, the CB radio of the early 21st century?
As far as social media is concerned probably not. Blogging was considered passe for a while. Marketers point out that it's importance is still high. Twitter was considered to be leveling off early last year. That turned out to be premature according to the stuff I'm reading. Facebook may be suffering from speculation of failure because it is so successful. It's just not as cool as it used to be among the early adopters.
This stuff all comes and goes. Penn reminds us to take care of our home base...our content. When the next big thing comes about, we'll still have something to share. We'll still have our network.
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