Music Makes Your Tasks Easier

You Probably Already Knew That

This blog isn't about what you and I might think our listeners ought to be hearing. It is about how a portion of our listeners spend their time listening to the music.  I've been through this discussion many times, but in order to serve your audience, you must have your audience in mind. You are here to serve the audience. There is no service of nobody is listening.

Core Values of Music

If you were part of the discovery of the Core Values Project, you might remember the revelation that the classical core used music as a way to help them concentrate on work and other tasks. Classical music has intensive and ambient qualities depending on what the listener brings to the music.

There's plenty of research to support that assumption.

The research was done by the Public Radio Program Directors Association. If you look at Qualities of the Heart and Spirit notice the top two qualities.

• Internal State (peaceful, soothing, relaxing)
• Inspired by Beauty and Majesty (of the music)

Head Clearing Experience

The Station Research Group published listener comments from the focus groups. Among them:

(3. CLASSICAL MUSIC CLEARS THE MIND AND HELPS LISTENERS FOCUS ON THEIR TASK)

• Classical music does alter your brain waves. 
• Has anybody else seen that? it has a physical reaction 
• …Lowers your blood pressure. 
• Yes, you can concentrate better. 
• ...Or whether it’s writing a poem and you just need the feeling. So then you want to listen to feeling. 
• It seems to be enjoyable yet you can achieve what you want to. 
• It just seems to help clear the way and make it easier. 
• It gives me something to focus on; it brings order into chaos. 
• If you listen to Bach, it just orders your mind. For some reason, if I have to do a lot of paperwork I love classical music
• I've heard they’ve done studies like Mozart stimulates your intellect or something.

Music Helps You Concentrate

Chad Grills, CEO of the Mission and publisher of the podcast The Story, wrote and article about 

The Science Backed Ways Music Affects Your Brain and Productivity

Among his findings:

• Music with lyrics works better with mundane tasks.
• Ambient music works better with more challenging tasks.
• Music can help relieve negative emotions like stress, anxiety and depression. 
• It can even decrease instances of confusion and delirium in elderly medical patients recovering from surgery.
• For the most part, research suggests that listening to music can improve your efficiency, creativity and happiness in terms of work-related tasks.

There are even some lines in the article you might want to borrow for your next fund raiser. The benefits of music could be applied to any format and platform.

Mainline Protestants in Decline

Mainline Protestants make up shrinking number of U.S. adults

Pew Research has just released research on the decline of Mainline Churches. According to the research the decline is steep. There are 5 million fewer adults going to mainline churches since 2007.

Why?

Mainline churches are getting older. Is it age appeal? the median age for mainline churches is 52, and according to the research Millennials are the leading factor in the group called "nones" (no affiliation). Immigrants are also adding numbers to the ranks of unaffiliated. According to Pew Research, "Our 2014 Religious Landscape Study, a follow-up to the center’s first Religious Landscape Study in 2007, found that one-in-five immigrants said they did not belong to any religion – an increase of 4 percentage points since 2007, when 16% said they did not associate with any faith tradition." 
                                            

Root Causes

These factors don't really get at the 'why.' Once the why is known answers can be found as to how to get people back in the pews in mainline churches. 

Steve McSwain is Speaker, Author, Counselor to Congregations, Ambassador to the Council on the Parliament for the World's Religions, and Spiritual Teacher. He wrote a three part article for the Huffington Post in 2013 on why nobody wants to go to church anymore. In Part One McSwain came up with seven reasons. Some are external forces and some are internal forces. Internal forces include the Leadership Crisis, exclusion based on race, culture or sexual orientation, and hypocrisy. External forces include competition, religious pluralism, changing demographics and technology. Some of the external forces can be used to the advantage of the Mainline Churches like adapting new technologies to reach younger demographics, and embracing diversity. Internal problems can be corrected by making sure our doors are really open to all.

In Part Two McSwain says change is happening...no matter what...the Mainline Church must embrace change and diversity within our churches. He says we need to stop applying labels to people. "Stop Labeling "Nones" and the "Religiously Unaffiliated" as Unfaithful, or Sub-par Christians or, worse, Not Christians at All."  Finally, We should make friends with people who we disagree with.

In Part Three McSwain lists the final six ways the mainline can get people back in the pews. They include not using the bible and worship to promote prejudice and political agenda. End the war on science, biology and psychology. Be who you are. McSwain believes a contemporary service in a traditional setting will not work.  It is time to revise Christian theology,  The gatekeepers of theological and doctrinal thought must lead the way, believing the current crisis is a call to reexamine the Christian story.

Finally McSwain says, "Know that the Church's decline could never mean the death of Christ." If you believe the last point...it will never be too late.

Focus on The Core

Something we did in public radio was to understand the values of the audience that valued our content above all others. We focused our resources on our core audience. We grew. Today public radio has 30 million listeners. We were true to our intended audience. Because we  understood those values and stopped trying to be all things to all people we grew. McSwain got it right when he encouraged the Mainliners...liberal Christians...to be true to themselves.