Mainline Protestants in Decline

Mainline Protestants make up shrinking number of U.S. adults

Pew Research has just released research on the decline of Mainline Churches. According to the research the decline is steep. There are 5 million fewer adults going to mainline churches since 2007.

Why?

Mainline churches are getting older. Is it age appeal? the median age for mainline churches is 52, and according to the research Millennials are the leading factor in the group called "nones" (no affiliation). Immigrants are also adding numbers to the ranks of unaffiliated. According to Pew Research, "Our 2014 Religious Landscape Study, a follow-up to the center’s first Religious Landscape Study in 2007, found that one-in-five immigrants said they did not belong to any religion – an increase of 4 percentage points since 2007, when 16% said they did not associate with any faith tradition." 
                                            

Root Causes

These factors don't really get at the 'why.' Once the why is known answers can be found as to how to get people back in the pews in mainline churches. 

Steve McSwain is Speaker, Author, Counselor to Congregations, Ambassador to the Council on the Parliament for the World's Religions, and Spiritual Teacher. He wrote a three part article for the Huffington Post in 2013 on why nobody wants to go to church anymore. In Part One McSwain came up with seven reasons. Some are external forces and some are internal forces. Internal forces include the Leadership Crisis, exclusion based on race, culture or sexual orientation, and hypocrisy. External forces include competition, religious pluralism, changing demographics and technology. Some of the external forces can be used to the advantage of the Mainline Churches like adapting new technologies to reach younger demographics, and embracing diversity. Internal problems can be corrected by making sure our doors are really open to all.

In Part Two McSwain says change is happening...no matter what...the Mainline Church must embrace change and diversity within our churches. He says we need to stop applying labels to people. "Stop Labeling "Nones" and the "Religiously Unaffiliated" as Unfaithful, or Sub-par Christians or, worse, Not Christians at All."  Finally, We should make friends with people who we disagree with.

In Part Three McSwain lists the final six ways the mainline can get people back in the pews. They include not using the bible and worship to promote prejudice and political agenda. End the war on science, biology and psychology. Be who you are. McSwain believes a contemporary service in a traditional setting will not work.  It is time to revise Christian theology,  The gatekeepers of theological and doctrinal thought must lead the way, believing the current crisis is a call to reexamine the Christian story.

Finally McSwain says, "Know that the Church's decline could never mean the death of Christ." If you believe the last point...it will never be too late.

Focus on The Core

Something we did in public radio was to understand the values of the audience that valued our content above all others. We focused our resources on our core audience. We grew. Today public radio has 30 million listeners. We were true to our intended audience. Because we  understood those values and stopped trying to be all things to all people we grew. McSwain got it right when he encouraged the Mainliners...liberal Christians...to be true to themselves. 

Why We Give

WIIFM – There’s got to be more

According to an article in Christianity Today by Bruce Wydick, most of us are motivated to give out of a sense of reciprocity. We give because we hope to get something back.  The article points out, “reciprocity is embedded in the cultures of much of the poor world today. James Scott at Yale and other anthropologists have demonstrated how the poor in developing countries use reciprocal acts of generosity as survival mechanisms, providing, for example, informal insurance. A family bringing food to another who is temporarily unable to work due to illness is not only regarded as kind; the act represents an investment in a reciprocal claim when the situation may be reversed.”

Jesus wants us to give to serve the greater good without the expectation that we will get something back. Our reward comes much later.  Then Jesus said to his host [a prominent Pharisee], "When you give a luncheon or dinner, do not invite your friends, your brothers, your relatives, or your rich neighbors; if you do, they may invite you back and so you will be repaid. But when you give a banquet, invite the poor, the crippled, the lame, and the blind, and you will be blessed. Although they cannot repay you, you will be repaid at the resurrection of the righteous." (Luke 14:12-14, NIV). 

Thoughtful Giving – Generous Souls

The Charities Aid Foundation (CAF) of Great Britain recently asked 700 of their regular donors their motivations for their generosity. They asked why they gave and what could grow giving in the UK. Personal values, sense of morality, belief in a specific cause, and faith all scored above 70% as a motivator. Growing the ranks of givers depends on effectively communicating outcomes.  More than eight out of 10 (81%) said that more hard evidence on the impact of charities’ work would be likely to increase giving significantly. This underlines an appetite for a yet greater level of communication between donor and cause, and more transparency in the ways charities work.

The second most common response was that companies need to do more to support charities, with 78% agreeing with this statement. Tax also plays a key role. Three quarters (77%) of those they surveyed thought it was likely that if donors had a better understanding of existing tax incentives it would increase giving significantly, and a similar proportion (76%) said that they would welcome more generous tax breaks.

Faith plays a significant role (Response to the GAF Poll)

“My faith informs my giving and when I give regularly to the church it is nice to know that I am contributing towards a church project or towards paying the salary of one of its workers. I think as a society to some extent we don’t value giving enough, but it is encouraging being in a church where you can clearly see the generosity of other congregation members.”     AJ Finch  - Charities Aid Foundation (CAF) “Why We Give”

“Our giving is based on the belief that everything we have belongs to God and that we should give back both to the church and those in need.”     Amy Bright - Charities Aid Foundation (CAF) “Why We Give”

“I have always known that we are very privileged compared with many other people and, as a Christian, I think that all gifts come from God and to God we return them. They are not ours, they are given to us by God – whether it’s the brains, opportunities or health to earn the money, or the inherited wealth. I would encourage anyone who doesn’t give to think about those who are less fortunate than themselves.”     Charm Robson - Charities Aid Foundation (CAF) “Why We Give”

“Stories help. The stories of the improvements that are made on the international front through quite small changes, the story of a guy I was mentoring last year who now has a job, stories from Jamaica, where we’re funding two development projects. Telling people stories I think helps. When you’re dealing with international development you can create a very, very great impact with a very little input.”      Keith Stephenson - Charities Aid Foundation (CAF) “Why We Give”

Top Motivators    

They give because of their personal values and beliefs, lifestyle, morality, ethics, belief in a specific cause, faith and personal experience. Much further down the list are determination to leave a positive legacy, and relationships forged through giving. Family and enjoyment from giving had a middling response.